Redefining real estate at age 23

At just 23 years old, Frank Adlard is redefining what it means to be a modern real estate professional—combining high performance with a client-first mindset and a drive for innovation that’s setting new standards across the Sydney property market.

As a Sales Executive and Licensed Agent at Raine & Horne Maroubra, Frank has quickly become one of the most recognised young agents in the region. In just over three and a half years, he has played a pivotal role in nearly 100 successful sales, garnered the most five-star reviews in his agency’s 40-year history, and was named a Top Rising Star by the Daily Telegraph in 2023.

He also received the prestigious Excellence Award from the Raine & Horne network—a reflection of his outstanding results and growing influence within the business.

Thriving in a Shifting Market

Frank entered the industry during a period of market uncertainty, marked by shifting sentiment, rising interest rates, and cautious buyer behaviour. Rather than shy away from the challenge, he leaned in—committing himself to continuous learning and growth through mentorship and training with leading industry figures like Tom Panos, Josh Phegan, and Aaron Shiner.

His ability to consistently deliver results in a tough market has earned him the respect of peers and professionals alike.

“Frank doesn’t just show up—he applies himself to the highest standard every single day,” said a senior colleague. “He’s mature beyond his years and has become a cornerstone of our team.”

Innovation from the Ground Up

Frank has been instrumental in driving innovation within the Raine & Horne Maroubra office. He introduced digital tools such as Before You Buy, designed to empower buyers with better insights and decision-making power.

From campaign strategy to digital marketing and vendor engagement, his fresh ideas and tech-savvy approach continue to elevate the agency’s offering. His ability to merge traditional values with modern technology has been key to helping the office remain agile in a highly competitive environment.

Leading by Example

Despite being early in his career, Frank has already stepped into a leadership role, actively mentoring junior associates and guiding them through their first sales campaigns.

He collaborates across departments—including property management—leveraging his early leasing experience to provide cross-functional support.

Beyond the office, Frank remains committed to community causes. He is an active participant in initiatives like The Biggest Morning Tea, raising funds for cancer research—an issue close to the hearts of many in the profession.

Eyes on the Future

Frank’s focus remains on continuous improvement. He studies market trends daily, subscribes to industry platforms, and attends real estate events to stay ahead of the curve.

With a sharp eye for opportunity, strong ethics, and an unwavering commitment to delivering value, Frank Adlard is not just meeting expectations—he’s raising them.

As the industry continues to evolve, professionals like Frank are shaping the future of Australian real estate—equipped with the tools, mindset, and purpose to thrive in a dynamic market.