Ray White secures landmark partnerships with AFL giants

Major real estate network Ray White has finalised high-profile sponsorship agreements with two powerhouse AFL clubs, Collingwood Football Club and the Sydney Swans.

The separate three-year partnerships position Ray White alongside two of the league’s most prominent teams, reinforcing its commitment to community engagement and brand visibility in the sporting arena.

The real estate group has secured a high-profile alliance with Collingwood, positioning itself as a key supporter in both residential and commercial property sales and leasing.

At the same time, Ray White has become the Official Real Estate Agent and Premier Partner of the Sydney Swans, deepening its engagement with elite-level sport.

Beyond Traditional Sponsorships

These collaborations extend well beyond brand exposure, with a strong focus on shared values and high-performance synergies. As part of its partnership with Collingwood, Ray White’s signature yellow branding will be prominently displayed on the club’s training and warm-up footballs for both the men’s and women’s AFL teams.

Collingwood CEO Craig Kelly highlighted the alignment between the two organisations.

“We are proud to be working alongside Ray White, an organisation that shares our commitment to excellence, leadership, and strong community engagement,” Mr Kelly said.

“This partnership is about more than sponsorship – it’s about fostering a culture of high performance and connecting with communities nationwide.”

High-Performance Synergy with the Swans

In New South Wales, the collaboration with the Sydney Swans will see Ray White host a range of leadership and training initiatives at the club’s headquarters, designed to integrate elite sporting principles with real estate industry excellence.

Ray White Victoria and Tasmania CEO Domenic Belfiore underscored the significance of working with Collingwood, describing it as a natural fit.

“Collingwood and Ray White both have a long-standing history, a commitment to family values, and a high-performance mindset,” Mr Belfiore said.

Similarly, Ray White NSW | ACT CEO Tim Snell emphasised the connection between elite real estate professionals and top-tier athletes.

“The discipline, mindset, and drive to succeed are common traits between elite agents and professional athletes,” Mr Snell said.

“For us, the Sydney Swans epitomise what it means to strive for excellence, and we are excited to align with them.”

Sydney Swans CEO Tom Harley welcomed the partnership, recognising Ray White’s enduring reputation in the Australian property sector.

“Ray White has been a trusted name in real estate for more than 123 years, and their commitment to building high-performing teams aligns perfectly with our vision as a football club,” Mr Harley said.

Through these partnerships, Ray White is set to deepen its engagement with the AFL community, leveraging elite sporting values to drive innovation and leadership within the real estate sector.