Agency HQ expands further into Sydney, attracting high-calibre agents to its innovative real estate model

Agency HQ is accelerating its expansion across Sydney, reinforcing its position as a premier real estate network by attracting high-calibre agents seeking greater flexibility and business support.

The latest addition to its growing presence in the west is the introduction of Todd O’Brien and O'BRIENS Real Estate Agency in Blacktown, a move that highlights the group’s commitment to bringing experienced professionals into its innovative model.

Agency HQ’s expansion is driven by a vision to provide real estate professionals with the tools and support necessary to thrive in a rapidly evolving market.

The group’s model allows agents to maintain their independent brand identity while benefiting from the resources and infrastructure of a national network.

This includes comprehensive back-end support such as rent roll operations, administration, HR, tech solutions, and trust accounting, enabling agents to focus on sales and business growth without operational burdens.

“Our focus is on attracting and empowering top-tier agents by providing them with a framework that offers autonomy, support, and cutting-edge technology,” said Chief Executive Mark Morrison.

“Sydney is a key growth area for us, and we’re seeing strong demand from agents looking for a model that balances independence with access to high-level resources.”

A New Era for Real Estate in Sydney

With its strategic expansion, Agency HQ is redefining what it means to be part of a real estate network.

The group is actively recruiting experienced professionals who value a flexible yet structured business environment.

“The calibre of agents joining our network speaks to the strength of our offering,” Morrison added.

“They are seeking more certainty in the market, and we provide a model that gives them the best of both worlds – the ability to run their own brand while leveraging national-scale support.”

Todd O’Brien, an established Blacktown real estate professional with over 20 years of experience, represents the type of agent Agency HQ aims to attract.

With a deep understanding of the local market and a track record of success, O’Brien’s move to the group is part of a broader trend of high-performing agents seeking a network that aligns with their professional goals.

Technology and the Future of the Model

A key part of Agency HQ’s strategy is its investment in technology to support agents in running their businesses seamlessly.

The group is set to launch a proprietary app that will allow agents to manage their entire operation from their phones, streamlining administrative processes, lead generation, and client interactions.

“This is about giving agents the freedom to focus on what they do best—building relationships and closing deals—while ensuring they have the latest tools at their disposal,” said Morrison.

“Our vision for the future is to continue expanding in Sydney and beyond, bringing in the best talent and refining our model to meet the evolving needs of real estate professionals.”

As Sydney’s property landscape evolves, Agency HQ remains committed to offering a forward-thinking, flexible alternative for agents looking to scale their businesses within a well-supported national network.

With continued expansion and investment in agent success, the group is poised to redefine real estate business models in Australia.